Masan Consumer Corporation (MCH), the food & beverage arm of Masan Group, will migrate from Vietnam’s Unlisted Public Company Market (UPCoM) to the Ho Chi Minh City Stock Exchange (HoSE) this month, the company announced at its investor roadshow on Thursday (Nov. 4).
The UPCoM is a platform for small- to mid-sized firms.
The move comes as Vietnam’s fast-moving consumer goods (FMCG) sector enters a new expansion cycle, supported by rising spending power and a shift toward premium products, the company said.
According to Kantar Worldpanel, 98% of Vietnamese households use at least one Masan Consumer product. The company leads approximately 80% of core seasonings and convenience food categories, including fish sauce, soy sauce, chilli sauce, instant noodles, instant coffee, and coffee-flavoured energy drinks.
From 2017 to 2024, MCH achieved a revenue CAGR of approximately 13%, while maintaining operating profit margins above 23% despite macro volatility. During 2022–24, net profit continued to compound at roughly 20% per year.
The company reaches consumers through nearly 500,000 traditional trade outlets and 10,000 modern retail points nationwide.
From 2018 to 2024, Masan Consumer paid out approximately $1.5 billion in cash dividends to shareholders while still investing heavily in innovation and distribution expansion.
International revenue increased at a around 16% CAGR from 2022 to 2024, achieving an operating margin of around 30% in 2024. The contribution of the international business rose from 1% of revenue in 2020 to 5% in 2025, with a medium-term target of 10-20%.
Masan Consumer posted $1.2 billion in revenue in 2024 and $284.4 million in the third quarter of 2025.
“Listing on HOSE reaffirms Masan Consumer’s commitment to operational excellence, enhanced transparency, and best-in-class corporate governance. The listing marks a pivotal milestone that opens a new growth chapter—one where Masan Consumer will continue to strengthen its strategic pillars and deliver sustainable value to consumers and shareholders in the years ahead,” the company said in the announcement.
