LVMH deepens partnership with Alibaba to expand presence in China

LVMH deepens partnership with Alibaba to expand presence in China

The logo of LVMH is seen during the annual shareholders meeting of LVMH Moet Hennessy Louis Vuitton in Paris, France, April 18, 2024. REUTERS/Sarah Meyssonnier/Files

French luxury group LVMH will deepen its partnership with Alibaba to leverage the firm’s cloud and artificial intelligence capacities and boost its presence in China, the companies said on Wednesday.