Indian software firm Wingify’s flagship platform VMO and Paris-based AB Tasty—two early movers in digital experience optimisation software—have agreed to combine in a deal backed by private equity firm Everstone Capital, creating a global platform with more than $100 million in annual revenue as consolidation gathers pace in the martech sector.
The transaction, which is subject to customary closing conditions, will bring together two complementary experimentation and personalisation platforms to form an AI-led digital experience optimisation provider serving more than 4,000 customers worldwide, per a company statement.
The combined company will have a strong foothold in the US and Europe, which together account for about 90% of their revenue, alongside operations spanning North America, Latin America, Europe, and Asia-Pacific.
The merger will create a platform offering AI-driven experimentation, real-time personalisation, behavioural analytics and insights, as software providers race to embed artificial intelligence more deeply into customer experience tools. The combined group will operate from 11 offices globally and plans to step up investment in a full-stack, AI-native technology platform while strengthening local, in-market customer engagement.
Sparsh Gupta, co-founder and CEO of VWO, will lead the merged business as CEO. Ankit Jain will take on the role of chief product and technology officer, while AB Tasty co-founders Rémi Aubert and Alix de Sagazan will become chief customer and strategy officer, and chief revenue officer, respectively. All four executives will retain significant ownership stakes in the combined entity.
“Over the past few years, as we reflected on the next chapter for AB Tasty, it quickly became clear that the right path was about alignment—across ambition, culture, product, and geography. … This combination gives us the opportunity to pursue the same ambition we’ve always had, but at a much greater scale and significantly expanded resources,” said Alix de Sagazan, co-CEO, AB Tasty.
Everstone Capital, the Singapore-headquartered private equity arm of the Everstone Group, is leading the transaction. The firm is currently the majority shareholder in VWO after striking a deal in 2025 and is committing additional capital to remain the largest institutional investor post-merger.
Sandeep Singh, managing director at Everstone Capital, said the deal reflects the firm’s strategy of building category leaders by combining sector expertise with a cross-regional footprint. He added that VWO and AB Tasty together will offer one of the most comprehensive product suites in the digital experience optimisation market, with strong market share across multiple major geographies.
“Everstone will also support the company with an advisory board drawing from some of the leading industry experts and operators,” he added.
Founded in 2010, VWO serves more than 3,000 customers globally, including brands such as Forbes, Walt Disney, and Hilton Vacations. AB Tasty, founded in 2014, works with more than 1,000 clients including L’Oréal, Samsonite and USA Today. Both companies have benefitted from growing demand among enterprises for tools that improve conversion, personalisation, and digital performance.
The deal underscores rising private equity interest in profitable, subscription-based software platforms with global scale, as well as a broader wave of consolidation among marketing and customer experience technology providers seeking to expand product depth and geographic reach.
