Japanese automotive giant Toyota has deepened its partnership with Indonesian conglomerate Astra by acquiring a stake in its used car unit, PT Astra Digital Mobil (ADMO), marking a strategic move into Southeast Asia’s growing second-hand vehicle market.
Toyota Motor Asia (Singapore) Pte. Ltd. (TMA) announced on Tuesday that it has acquired a 40% stake in ADMO through a combination of new share subscriptions and the purchase of existing shares. The total transaction value stands at $120 million. Astra, through its digital arm PT Astra Digital Internasional (ADI), will retain majority control of ADMO with a 60% ownership.
ADMO owns key assets in the used car space, including OLX.co.id and OLXmobbi, via its subsidiaries. OLX.co.id is one of Indonesia’s largest online marketplaces for second-hand goods and services, while OLXmobbi operates a hybrid online-to-offline used car platform with more than 30 outlets and inspection centres across 10 major cities.
The partnership follows Astra’s acquisition of OLX Indonesia in 2023. Astra also consolidated its used car ventures—mobbi, OLX Autos, and mobil88—under the OLXmobbi brand in 2024.
“We continue to optimise our core business while investing in scalable, high-growth opportunities,” said Astra President Director Djony Bunarto Tjondro in a statement. “The used car market in Indonesia is still fragmented, and this partnership reinforces our commitment to innovation, accessibility, and delivering trusted mobility solutions.”
Toyota Motor Asia Deputy CEO Hao Quoc Tien echoed the sentiment, calling Astra “a trusted and long-standing partner. Through the used car and mobility businesses, we can further our mission of providing reliable transportation to more Indonesians.”
The alliance marks another milestone in the decades-long relationship between Astra and Toyota. By combining Astra’s broad automotive ecosystem with Toyota’s global technology and distribution networks, ADMO aims to modernise Indonesia’s used car sector, offering consumers greater access to quality vehicles, financing, insurance, and after-sales services.
The partnership also aligns with macroeconomic trends such as affordability, circular economy principles, and digitalisation. With increasing demand for pre-owned vehicles and a cost-efficient business model, OLXmobbi is positioning itself as a major player in Indonesia’s mobility space.
In 2024, OLXmobbi reported sales of 27,000 used vehicles and expects to grow that figure by 10% in 2025, according to company director Agung Iskandar, as quoted in a March media report.
