TikTok to launch ad product that will give premium content creators 50% cut

TikTok to launch ad product that will give premium content creators 50% cut

FILE PHOTO: The TikTok app's logo seen on a mobile phone screen in this picture illustration taken February 21, 2019. REUTERS/Danish Siddiqui/Illustration/File Photo

TikTok said on Wednesday it is launching a product that well let advertisers place ads alongside content produced by premium publishers, half of the ad revenue from which will be shared with those publishers.