Tiki’s plunge from soonicorn to sub-$10m valuation stuns investors, highlights harsh reset

Tiki’s plunge from soonicorn to sub-$10m valuation stuns investors, highlights harsh reset

Once seen as Vietnam’s answer to regional giants like Shopee and Lazada, e-commerce platform Tiki has seen its valuation collapse to less than $10 million—marking one of the steepest declines among Southeast Asia’s late-stage tech startups.

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