Alibaba’s Taobao has established a live commerce company as part of the shopping platform’s attempt to reduce its reliance on “super hosts” such as Austin Li Jiaqi while also fending off threats from rival online retailers.
Register now to enjoy 3 free articles per month,
or log in to continue reading.
Stay informed with complimentary articles each month
Gain access to our exclusive newsletters delivered directly to your inbox
Be the first to know about all our summits!
Already a Subscriber? Log in
