Sheela Foam leads $13.9m funding in Furlenco and other India deals

Sheela Foam leads $13.9m funding in Furlenco and other India deals

Furlenco, a furniture and home-lifestyle brand, has raised nearly $13.9 million (Rs 125 crore) in its latest funding round from Sheela Foam Limited, it announced on Wednesday.

The funding also saw participation from investors such as Whiteoak and Madhu Kela, the company said in a statement.

The fresh capital will be utilised to deepen Furlenco’s presence in existing cities and expand into new high-potential markets across India, while further investing in product innovation, technology, and customer experience. Furlenco will also deploy the funds to strengthen its supply chain, expand its portfolio of furniture and home products, and scale its offline and omnichannel footprint to reach a wider set of urban consumers, the statement said.

“This fundraise will help us deepen our presence in existing markets, strengthen our footprint and bring our offerings closer to more customers. With a clear path to profitability and scale, this round sets us up strongly for the next coming years, as we work towards building a long-term, public-market ready business,” said Ajith Mohan Karimpana, founder and CEO, Furlenco.

Since its launch in 2012, Furlenco has raised multiple rounds of equity and debt capital from multiple investor including Lightbox Ventures, Crescent Ventures, Eagles and others.

Furlenco turned profitable in FY25 and achieved Rs 240 crore in revenue. The company boasts of more than 1.5 lakh active subscribers and has furnished over 10+ lakhs houses in India since inception.

INDIA DEAL MONITOR

Here are the prominent venture capital transactions in India announced from Dec 1-3, 2025.

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StartupHeadquarterInvestment Size (USD)Investment StageLead Investor(s)Other Investor(s)IndustryVerticals
FurlencoBengaluru13,900,000CorporateSheela Foam LimitedWhiteoak, Madhu KelaRetailE-commerce
ReplyAllBengaluru750,000-Sparrow Capital, Antler IndiaBharat Founders Fund, DeVC, and several D2C founders including Shantanu Deshpande, Revant Bhate, Ashish Goel, Sangeet Agarwal, Navin Parwal, Nikhil Bhandarkar, Arjun VaidyaRetailE-commerce
MoonriderBengaluru6,000,000Series Api VenturesSingularity AMC, Advantedge Founders, Micelio FundAutomobile & PartsElectric/Hybrid Vehicles
StockGroBengaluru16,700,000Series BMukul AgrawalParam CapitalFinancial ServicesFintech
IztriBengaluru180,000Pre-SeedAJVC-Consumer ServicesE-commerce
FinvuPune15,000,000Series AWestBridge CapitalVaranium Capital, DMI Sparkle Fund, IIFL Fintech FundFinancial ServicesFintech
Modulus HousingChennai7,830,000Series AKalaari Capital, Hero, SamarthyaSVAS, Sigma, Zetwerk founder Srinath, Sanjiv RangrassReal Estate Development and Operating Company Real Estate Tech
AmbakGurugram7,840,000Series APeak XV Partners, Z47DeVCFinancial ServicesFintech Lending

Edited by: Joymitra Rai

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