Seedflex Technologies has announced that it has raised $3.2 million in a seed extension round to expand operations in the region beyond its home market of Malaysia.
The round was co-led by Z Venture Capital (ZVC) and Iterative, with participation from existing investor 500 Global and strategic angel investors.
Launched in 2024, Seedflex provides merchants with access to its proprietary “Pay-As-You-Sell Advance”™ (PAYS Advance), a credit solution that automatically adjusts loans and repayments based on sales revenue realisation.
The company now also offers an embedded credit application programming interface (API) for its distribution partners to integrate directly into their platforms.
“We’d been searching for bold, scalable solutions to bridge the SME credit gap—one of the toughest challenges in Southeast Asia,” said Janice Sa, Principal at ZVC, who led the investment. “Seedflex’s pay-as-you-sell model immediately stood out. It’s not just a clever embedded finance approach—it directly addresses the core pain points in SME lending.”
The company said it is on track to break even in Malaysia by mid-2025, with average monthly revenue growth of 35% since launching in June last year.
Having extended PAYS Advance offers to over 5,000 merchants, Seedflex aims to reach 50,000 by the end of 2025. The company collaborates with more than 10 merchant platforms—including Curlec, senangPay, EasyEat, CHIP, and iPay88—that together serve approximately 80,000 MSMEs in Malaysia.
