SEA Digest: Trihill Capital invests in edtech startup; Ex-Flash Coffee execs launch Cata

SEA Digest: Trihill Capital invests in edtech startup; Ex-Flash Coffee execs launch Cata

Photo by CDC on Unsplash

Trihill Capital has made a strategic investment in Pilot Global, while former executives of Flash Coffee and Foodpanda have rolled out a SaaS platform for restaurants and retailers.

Trihill Capital invests in Pilot Global

Indonesia-based VC firm Trihill Capital has made a strategic investment in Singapore edtech startup Pilot Global for an undisclosed amount.

The startup focuses on acquiring, operating, and scaling early childhood education across Southeast Asia, with Singapore as its starting point.

According to the announcement on Trihill’s LinkedIn account, Pilot Global currently manages a network of premium preschools in Singapore that are recognised for their innovative teaching methods and holistic approach to child development. The group’s portfolio comprises high-quality education centres that are expanding quickly and showing strong market traction.

“This investment aligns with Trihill Capital’s established commitment to the education sector, building upon our successful investments in Ruangguru in Indonesia and Zenith Learning Group in Singapore. We remain confident in the long-term growth potential of quality educational services across the region,” Trihill wrote in a statement.

“We are unable to disclose the site and name of the preschool that was acquired due to commercial sensitivity,” it added.

Cata emerges out of stealth mode

Cata, the Singapore-based startup founded by former Flash Coffee and Foodpanda executives last year, has emerged out of stealth mode to launch a white-label SaaS platform that allows restaurants and retailers to roll out fully branded mobile apps, covering ordering, payments, loyalty, CRM, and marketing.

Cata was founded last year by David Brunier (CEO), along with Marija Brunier (CRO) and Sebastian Hannecker (CFO). The leadership team also includes former Grab and Foodpanda product chief Ashwin Irappa as CPO and ex‑Flash Coffee CTO Ali Irawan.

According to a statement on Monday, the platform will be rolled out in a matter of days without the heavy investments, long development cycles, or dedicated in-house tech teams typically required to build such systems.

It aims to address the gap between rising consumer demand for digital convenience and the outdated systems still used by many operators. The company projects a 5-10x ROI for adopters through higher order frequency, larger baskets, and staffing efficiencies.

Cata’s solution is already deployed in Singapore’s Guzman y Gomez (GYG) outlets, as the Australian QSR brand is deploying it across 21 locations island-wide.

The startup is backed by White Star Capital, FoodLabs, 468 Capital, FJ Labs, and Rally Cap.

Edited by: Joymitra Rai

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