Indonesian jobs platform Pintarnya bags $16.7m funding led by Square Peg

Indonesian jobs platform Pintarnya bags $16.7m funding led by Square Peg

(left-right) Pintarnya Founders: Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan / Pintarnya

Indonesia’s jobs platform Pintarnya has secured $16.7 million in a Series A funding round led by Square Peg, with participation from existing backers Vertex Ventures Southeast Asia & India and East Ventures.

The company will use the fresh capital to enhance its platform capabilities and expand its financial services offering, enabling users to tap a wider range of products through its ecosystem partners.

According to DealStreetAsia’s DATA VANTAGE, Square Peg injected $10 million and $1.9 million from East Ventures, through its fund, EV9 VCC, which totalled to $11.9 million, in a filing dated August 22.

Pintarnya closed its seed funding round in 2022 after securing $8 million from East Ventures and Vertex Ventures Southeast Asia and India, which likely comprised a mix of debt and equity. The total size of the seed round was $14.3 million. The startup had earlier in the year raised $6.3 million from Sequoia Capital India and General Catalyst.

Prior to the latest round, DATA VANTAGE recorded that Pintarnya has secured $9.84 million in equity funding since its incorporation. Three of Pintarnya’s co-founders hold the largest stake in the company, followed by Peak XV (13.82%), Vertex Ventures SEA and India, and East Ventures (6.58% each), and General Catalyst (4.61%).

Founded in 2022 by Nelly Nurmalasari, Henry Hendrawan, and Ghirish Pokardas, Pintarnya started as a job-matching service offering AI-assisted CV creation and filtered listings for job seekers. The platform now serves more than 10 million users and 40,000 employers, hosting over 100,000 job opportunities.

It has expanded into financial services by partnering with both digital and traditional lenders to provide access to credit, an area where many workers face barriers due to irregular incomes and limited banking history.

“We use technology to make the job search process simpler, including AI-assisted CV creation, job recommendations and auto-apply to matched opportunities. Our users can also upskill themselves through bite-sized career education classes,” Henry Hendrawan, Co-Founder of Pintarnya, said in a statement.

Meanwhile, for employers, Pintarnya provides filtering candidates by automated ranking of applications and instant in-app communication with candidates. He claimed to have facilitated over 8 million employment matches.

To address users’ financial needs, Pintarnya offers access to secured loans backed by assets, such as gold, electronics, or motorcycles. He said, more than 200,000 users have obtained financing through its network, often to cover healthcare, school fees, or small business inventory.

As seen on its website, Pintarnya has partnered with local firm Pandai Gadai to provide pawn services for its users.

Tushar Roy, Partner at Square Peg, said the investment decision was driven by the team’s deep understanding of Indonesia’s underserved workforce and its ability to build solutions tailored to their needs.

Edited by: Padma Priya

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