Salesforce is strengthening its regional leadership in ASEAN, while FLOW and Flip have appointed new CTOs.
Salesforce appoints country leaders in Indonesia, Thailand
Salesforce, the global provider of AI CRM, is strengthening its regional leadership in ASEAN with the appointment of new country leaders for Thailand and Indonesia, according to an announcement.
The company has appointed seasoned executive Apisit Kuparatana to lead its operations in Thailand and Andreas Diantoro as the new country leader and president director for Indonesia.
Kuparatana brings over 30 years of experience, including executive management roles across leading multinational technology organisations and one of the largest retail conglomerates in Thailand.
Most recently, he founded and led Altra Group, a management consulting and business transformation firm. His expertise in the Thai market will help Salesforce strengthen customer and partner relationships and empower its employees to help drive agentic AI transformations at scale.
Having previously held leadership positions at SAP, Dell, Microsoft, and HP, Diantoro is one of the few Indonesians to have led four major global tech companies and has successfully managed the go-to-market strategies and driven customer success for multiple organisations in Indonesia. His deep understanding of the local landscape allows him to support Salesforce’s customers as they embark on the journey to become agentic enterprises.
FLOW names Ken Marron as CTO
FLOW Digital Infrastructure (FLOW), a PAG-backed data center developer and operator in Asia Pacific, has appointed Ken Marron as Chief Technology Officer, effective immediately.
Marron will be based in Tokyo, leading the company’s technology function across the region.
Marron brings over 30 years of extensive construction and architecture experience across Japan, Korea, Taiwan, Singapore, and Europe within the data centre and real estate sectors.
Prior to FLOW, he was the general manager of the data centre business at CapitaLand (Japan). He has held several leadership positions at data centre developers and operators, including NEXTDC and Yondr, and has been based in Japan working on data centers since 2001. Before moving to Japan, Marron worked for Takenaka Komuten for 10 years in London on projects across Europe.
FLOW recently announced the build-out of its new data centre in the Central Tokyo area. The new centre consists of two buildings, named TK7 and TK8, with a combined IT load of 30MW. The first building – TK7 with 6MW IT load – targets to be ready for service in Q1 2027.
Since its establishment in 2021, FLOW has built a portfolio of eleven assets across Japan, Korea, Philippines and Malaysia with over 193 MW of current and planned IT capacity.
Flip ropes in former Amazon top exec as CTO
Indonesian fintech firm Flip has appointed Mohammed Alabsi, a former Amazon engineering leader, as its new Chief Technology Officer (CTO). Alabsi brings over a decade of experience from Amazon’s AWS, advertising, and B2B commerce divisions, along with regional leadership and angel investing roles in Southeast Asia, according to an announcement on Monday.
Flip co-founder Rafi Putra Arriyan said Alabsi’s expertise in scaling global systems aligns with the company’s mission to make financial services fair and accessible. Group CEO Pratyush Prasanna, appointed in 2024, added that Alabsi’s engineering background will be key as Flip enters its next phase of growth.
Founded in 2015, Flip now serves over 16 million users with products spanning interbank transfers, remittances, bill payments, and business services, including its recent digital sharia savings partnership with Bank Aladin Syariah.
