How Indian homegrown FMCG firm Patanjali’s magic didn’t work on COVID-19

Most journalists in Dehradun, the capital of Uttarakhand, got wind of a press conference at the headquarters of Patanjali Ayurved Ltd (Patanjali) only three hours before the event. Only a few had seen a tweet about the conference by Balkrishna, the managing director of the company that sells everything from honey to detergents, the previous evening.