Indonesian digital wallet giant OVO has taken a major step in its transformation into a comprehensive financial ecosystem with the launch of OVO Nabung, a digital savings product developed in collaboration with Superbank.
The move reflects OVO’s ambition to evolve beyond its roots in e-wallet and payment services and compete more aggressively in the rapidly advancing digital finance space.
Speaking at a media briefing on Wednesday, Eddie Martono, Chief Operating Officer of OVO, said the savings product targets GenZ and millennial users who increasingly rely on digital platforms for everyday financial activities. OVO Nabung offers several attractive features: a 5% annual interest rate, no minimum balance, no administrative fees, and no cap on account balance.
“These features reflect our strategy to attract younger, mobile-first users who are looking for flexible, high-yield alternatives to conventional savings,” said Martono.
