As Zuckerberg tries to ape TikTok, Meta heads for first-ever revenue drop

As Zuckerberg tries to ape TikTok, Meta heads for first-ever revenue drop

Facebook CEO Mark Zuckerberg is seen on stage during a town hall with Prime Minister Narendra Modi at Facebook's headquarters in Menlo Park, California September 27, 2015. REUTERS/Stephen Lam

Meta‘s future may lie in the metaverse, but when the company reports results on Wednesday, investors will be focused on two more immediate bets: pumping up short-video offering Reels to compete with TikTok and rebuilding its ads system after Apple throttled access to user data.