Malaysian restaurant software platform FeedMe has secured $5 million in fresh funding led by early-stage investor Integra Partners, with participation from returning backer Cento Ventures.
The firm said the latest capital infusion will support its entry into Thailand, expand its engineering team to deepen its AI capabilities, and roll out financial services to improve merchants’ access to payments and lending.
FeedMe offers an all-in-one operating system that consolidates POS, delivery integrations, e-invoicing, QR ordering, queue management, payments and financial products, accounting, kitchen display systems, HRM, inventory, AI-driven tools and CRM. The platform is purpose-built for restaurants and unifies both front- and back-of-house operations on a single software stack.
“F&B operators want to focus on great food and guest experience—not on stitching together fragmented tools,” said Squall Tan, co-founder and CEO of FeedMe. “This funding accelerates our mission to become the Toast of APAC, embedding AI across the stack to help operators forecast demand, optimise inventory and run smarter across every outlet and channel.” Toast is an NYSE-listed POS system with a market capitalisation of around $17.9 billion as of writing.
According to FeedMe, the raise comes as Southeast Asia’s F&B industry continues to grapple with fragmented, legacy point solutions that slow decision-making and inflate operational costs. Rising labour expenses and persistently high failure rates have sharpened the sector’s need for automation, better inventory control and data-driven visibility across outlets.
The new funding follows a period of accelerated growth for the Malaysian firm. FeedMe said it serves 11,000 merchants across the region with revenues expanding more than tenfold since 2021. Its customer roster includes regional chains such as ZUS Coffee, Christine’s Bakery, Salad Atelier and Hock Kee Kopitiam.
“FeedMe’s unified platform, rapid product velocity and traction with regional chains position it as a next-generation leader in restaurant digitalisation,” said Jennifer Ho, partner at Integra Partners.
Cento Ventures partner Boon Ping Chua said: “FeedMe’s specialist focus on restaurants, coupled with its integrated payments and data-driven product roadmap, positions it to become the category-defining operating system for the region.”
