The author Jyotsna Krishnan is a managing partner at Elevar Equity and the CEO and co-founder of EPIC World.
In today’s fast-moving market, it’s easy to believe that only India’s wealthiest 10% drive economic activity. After all, they control a significant share of discretionary spending. But what if that perspective is flawed? What if the real engine of economic growth isn’t found in the elite few but in the millions of entrepreneurial households quietly shaping the future?
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