Will lab-grown diamonds rock India's legacy jewellery brands?

In the early days of electric vehicles (EVs), India’s auto giants watched from the sidelines as nimble startups got a head start. A few years later, banks found themselves playing catch-up with digital-first fintech apps that rewired consumer expectations. Now, a similar disruption is quietly brewing in the diamond business—and legacy jewellers may need to wake up and smell the coffee before it’s too late.