India: Grofers rebrands as Blinkit to reflect focus on quick commerce service

India: Grofers rebrands as Blinkit to reflect focus on quick commerce service

Groceries in a shopping cart move through a food aisle at the Tesco Basildon Pitsea Extra supermarket, operated by Tesco Plc, in Basildon, U.K., on Tuesday, Dec. 1, 2015. Photographer: Chris Ratcliffe/Bloomberg via Getty Images

Online grocery delivery platform Grofers has rebranded itself as Blinkit to fend off competition in the fast-growing quick commerce space.