Musk names NBCUniversal ad chief Linda Yaccarino as Twitter's new CEO

Musk names NBCUniversal ad chief Linda Yaccarino as Twitter's new CEO

FILE PHOTO: Chairman, Entertainment Content, NBCUniversal Television and Streaming Susan Rovner, Linda Yaccarino, then Chairman, Global Ad and Partnerships and Kelly Campbell, President, Peacock and Direct to Consumer, NBCUniversal, pose for a photo at the Peacock NewFront 2023 event in New York, U.S., May 2, 2023. Heidi Gutman/Peacock/Handout via REUTERS

Elon Musk has named former NBCUniversal advertising chief Linda Yaccarino as Twitter‘s new CEO, as the company tries to reverse a plunge in ad revenue.

Elon MuskTwitter

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