Quick commerce platform FirstClub Technology Pvt. Ltd. on Thursday announced that it has raised $23 million in its Series A funding round led by returning investors Accel and RTP Global.
The funding also saw participation from Blume Founders Fund, 2am VC, Paramark Ventures and Aditya Birla Ventures, the startup said in a statement.
The funding has valued the company at nearly $120 million (Rs 1,050 crores).
The fresh capital will help the company fuel expansion with 35 new clubhouses in the next six months, alongside the launch of multiple fulfillment formats such as cafés and daily subscriptions.
FirstClub will also expand into new categories, including kids’ food, pet food, nutraceuticals, home care, gifting, and furnishings, curated through strategic partnerships with Indian and global brands, the statement added.
Besides, the company will accelerate hiring across engineering, operations, category, and marketing, with a focus on young talent.
“Quick commerce today is built for speed, not standards. At FirstClub, we’re changing that. Every product on our platform is tested, tasted, and vetted end to end—so when it comes to food, there are no compromises. We deliver everyday essentials that are not just fast but products you can trust, accessible and affordable for every Indian household that refuses to compromise on quality,” said Ayyappan R, founder & CEO of FirstClub.
Since its Bengaluru launch in June 2025, FirstClub claims to have expanded to four clubhouses (its dark stores) in the city; onboarded 4,000+ curated SKUs from brands across packaged foods, fresh produce, bakery, dairy, and nutrition; and built a 185-member team.
“India’s next wave of commerce will not be defined by speed alone but by the assurance of quality and trust. Consumers are becoming increasingly discerning about what enters their homes, and that shift creates a massive opportunity to reimagine everyday retail. At Accel, we believe the future of commerce lies with platforms that pair speed with uncompromising standards, built on a deep understanding of evolving consumer behaviour, and FirstClub is leading that movement from day one,” said Barath Shankar Subramanian, Partner at Accel.
