Chinese fashion retailer Shein to open first physical store in Tokyo

Chinese fashion retailer Shein to open first physical store in Tokyo

FILE PHOTO: A keyboard and a shopping cart are seen in front of a displayed Shein logo in this illustration picture taken October 13, 2020. REUTERS/Dado Ruvic/Illustration

Chinese fashion retailer Shein said on Tuesday it would open its first bricks-and-mortar store in Japan this month, in a break from the company’s online business model.