Vaping startup SNOWPLUS says unfazed by COVID-19, Beijing crackdown

Vaping startup SNOWPLUS says unfazed by COVID-19, Beijing crackdown

Derek Li, co-founder and head of international business of Chinese e-cigarette startup SNOWPLUS

Five months ago, when Beijing swiftly shifted its stance on e-cigarettes from benign indifference to backlash mode, SNOWPLUS, a nascent vaping startup founded in April 2019, was engaged in active talks with investors to raise hundreds of millions of US dollars in funding.