BNPL is booming in SE Asia but faces regulations, crowded market

BNPL is booming in SE Asia but faces regulations, crowded market

Images of how Pace's app looks like. Source: Pace.

Mirroring global market trends, the buy-now-pay-later or the BNPL model that allows customers to shop for smaller-ticket items on installments is becoming a fast-growing phenomenon in Southeast Asia if deal activity and consumption trends are an indicator.