Wealthtech platform PowerUp Money has raised $10 million in a funding round led by Flourish Ventures to accelerate the development of its AI-led wealth management solutions for Indian investors.
The round also saw funding from its existing investors such as Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures and DeVC.
Founded in 2025, PowerUp serves more than 15 lakh customers, tracking over Rs 2.5 lakh crore worth of mutual fund portfolios.
PowerUp Elite is a paid mutual fund advisory service that offers investment advice to Indian investors. Launched nearly a year ago, it claims to have crossed 1 lakh paid subscribers.
“Today, AI makes it possible to deliver a much more comprehensive, wealth-manager-like experience digitally and at a fraction of traditional costs,” said Prateek Jindal, Founder & CEO, PowerUp Money.
“A significant portion of this investment will go towards building an AI-powered wealth manager that brings personalised financial planning and ongoing portfolio guidance to every Indian,” he added.
PowerUp Money is an app-based digital wealth platform founded by fintech entrepreneur Prateek Jindal. It offers mutual fund advice, wealth management services, and AI-based tools to help retail investors make investment decisions.
