Data Vantage: AI to reinvigorate marketing tech startups, and other updates

Data Vantage: AI to reinvigorate marketing tech startups, and other updates

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For years, personalisation has been the holy grail of marketing. The challenge has always been scaling these efforts without losing the sense of authenticity that resonates with consumers. However, the rise of advanced AI and data analytics technologies is changing that. 

Edited by: Joymitra Rai

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