India: The Amazon, Flipkart antitrust case files

In 2014, Flipkart secured exclusive deals with Motorola and Xiaomi to sell their Moto G and MI 3 models, respectively. At both launches, the phones sold out in a matter of minutes on the e-commerce platform. The customer response on both occasions was a major surprise: Motorola was then a struggling brand, while Xiaomi was an unknown Chinese firm.